Saturday, May 19, 2012

4458.txt

date: Sat May 12 15:12:20 2001
from: Mike Hulme <m.hulmeatXYZxyz.ac.uk>
subject: 60:20 Vision quote
to: t.d.davies,j.turnpenny

Trevor,

I think the '60:20 Vision' slogan idea is getting there - but not obviously enough related to climate/carbon.

Here is a good quote from the Royal Commission's report last year on climate change, p.196, to use in the context of our project:

"Government will not be able to introduce the policies needed to achieve sustained and deep cuts in emissions without increased public awareness .... People and organisations should be encouraged to take responsibility for making their own reductions in fossil fuel consumption... If this is not the case, many people will not be inclined to 'do their bit'."

Mike

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