Wednesday, May 23, 2012


date: Fri Mar 7 09:14:23 2008
from: Keith Briffa <>
subject: Re: Fwd: Earth Day Challenge & UK Climatic Research Unit
to: Clare Goodess <>, Phil Jones <>,

Clare et al
do not know anything much about this - but let us chat at the Board briefly. I certainly
will not get involved in anything
At 19:19 06/03/2008, Clare Goodess wrote:

Norwich is planning to take part in Earth Hour 2008 - linking up with Cred -
Brand=enonline&tCategory=news&itemid=NOED01%20Mar%202008%2010%3A25%3A30%3A927 .
So if we are going to promote anything (which I personally would be in favour of) -
should probably be the Norwich/Cred initiative. Particularly as EarthLab seems to think
we are in the US! The day itself is a saturday - 29 March.
Is this something for Board to discuss on Tuesday?
We need to remember that Mike is away until after Easter now.
At 08:05 06/03/2008, Phil Jones wrote:

Is this worth doing?

Date: Tue, 04 Mar 2008 13:13:45 -0700
From: Anna Rising <>
Subject: Earth Day Challenge & UK Climatic Research Unit
User-Agent: Web-Based Email 4.12.23
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Phil Jones
UK Climatic Research Unit

Hello Phil,

I am writing to introduce you to EarthLab ( [2] and ask that you join
us. We are offering our carbon footprint calculator for use on the UK Climatic Research
Units website (at no charge) in conjunction with a national awareness push we will be
doing this coming Earth Day Month (April).

This April, EarthLab is calling on organizations such as yours throughout the United
States to join in raising awareness about climate change by encouraging their world to
take the EarthLab Earth Day Challenge and to lower their scores by 15% in 2008. Our goal
is to have 1,000,000 people take the EarthLab Carbon Calculator test in the month of

Participating partners to date include: National Geographic; Office Max; Alliance for
Climate Protection; Live Earth, SOS;; Accenture; Chefs Mario Batali
and Rachel Ray; Dell and eSurance. Were adding partners every week! All participating
partners will be featured in the official EarthLab press release on the Challenge, as
well as on, with links back to the participating partner.

The EarthLab Foundation first came to prominence during the worldwide Live Earth
concerts this past July that featured our carbon calculator. Now, seven months later,
our turn-key, web-based carbon calculator has become the most widely used calculator
available. Its the first to allow individuals to save their results upon completion,
then come back, make pledges, and track their reductions over time. To date, over 1.7M
people have taken the test. Endorsements and partnerships include Al Gore's Alliance for
Climate Protection; Live Earth/SOS; Leo DiCaprio's 11th Hour film; 2007 Emmy Awards;; Dell and eSurance.

See our Live Earth Calculator : [3]

Will you join us? Linking to our website is a very easy process. Just email me and we
can send you the instructions.

Best regards,

Anna Rising
Executive Director
EarthLab Foundation
425 -284-4265 x 108

Whats your impact?

Prof. Phil Jones
Climatic Research Unit Telephone +44 (0) 1603 592090
School of Environmental Sciences Fax +44 (0) 1603 507784
University of East Anglia
Norwich Email

Dr Clare Goodess
Climatic Research Unit
School of Environmental Sciences
University of East Anglia
Tel: +44 -1603 592875
Fax: +44 -1603 507784
Web: [5]

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